RINGKASAN MATERI MANAJEMEN EVEN

MARDHIAH FITRIYANI (2013120067)

KELAS 4PBA

CHARACTERISTIC OF EVENT

1.      Particular Time

2. Generaly Expensive To Stage

Suatu event membutuhkan budget yang sangat besar untuk mensukseskan acaranya.

3. Take Place Over a Short Time Span
4. Require Long And Careful Planning

Dalam membuat suatu event, dibutuhkan waktu yang sangat panjang dan perencanaan yang sangat baik.

5. Generally Sometimes Take Place Once Only

Umumnya, event-event seperti Sea Games dan acara lainnya hanya memakai satu tempat dalam pelaksanaannya. Dan hanya di satu kota di Indonesia.

6. High Level Of Risk (Financial, Safety Risk, etc)

Tidak hanya membutuhkan biaya yang sangat besar dan perencanaan yang benar-benar matang,

7. Involving a Lot of Stake and Event Management Team

SIZE EVENT

1. MEGA EVENTS

Event yang terselenggara tidak setiap tahun. Event ini tergolong event besar seperti Olimpiade, Piala Dunia, dan Sea Games.

2. HALLMARK EVENTS

Event yang terselenggara setiap tahun. Seperti Festival Jember, Pekan Raya Jakarta.

3. MAJOR EVENTS

Event yang diselenggarakan di Universitas atau disekolah-sekolah seperti acara Musik Taman BEM FE Universitas Indonesia, Soundrenaline

4.      MINOR EVENTS

Tujuan dari Event:

1.      Untuk menyebarkan informasi

2.      Untuk memenuhi kebutuhan dari Entertainment

Theme of the Event :

1. Historical
2. Geographical and Cultural
3. Sporting, ex : Sea Games, Pekan Olahraga Nasional
4. Arts and Fashion : Pameran Lukisan
5. F&B
6. Religion
7. ETC

Avenue of the Event :

CONSIDERATION:

ü  Potential do fulfil event purpose

ü  Ambience

ü  Location

ü  Accessibility

ü  Parking space

ü  Capacity

ü  Built feature

ü  Decoration, Sound, and lighting

ü  Labour cost

ü  Logistic support

ü  F&B Facilities

ü  Safety and scurity

VENUE SAMPLE:

•         DEMOLITION SITE

•         PARKING LOT

•         TUNNEL

•         MUSEUM

•         AMUSEMENT PARK

•         ORCHARD / GARDEN

•         VINEYARD

•         ETC

TIMING OF THE EVENT :

EVALUATION OF TIME FRAME:

ü  SEASON

ü  DAY OF THE WEEK

ü  TIME OF THE DAY

ü  DURATION

EVALUATION OF TIMING CHOOSEN:

ü  SEASON

ü  WEATHER

ü  CALENDER OF EVENT (REGIONAL EVENT)

LOGISTIC SUPPORT :

LOGISTIC CONSIDERATION:

ü  ACCESS TO SITE

ü  PHYSICAL LIMITATION (DIMENSION, SPACE, DISTANCE, OBSTACLE, ETC)

ü  STORAGE

ü  COOLING FACILITES

ü  TOILET FACILTIES

ü  CLEANING

ü  CATERING

ü  SAFETY AND SECURITY

ü  AVAILABILTY OF BASIC SERVICES (WATER, ELECTRICITY, PETROL ,ETC)

ü  POTENTIAL HAMPER (FLOAD, STORM, ETC)

FACTORS THAT CONTRIBUTE FEASIBILITY

•      SWOT analysis

•      STRENGTH: internal strength of organization

•      WEAKNESS: internal weakness of organization

•      OPPORTUNITY: external favorable things that may occur

•      THREATS: external pressure that affecting the event

RISK FACTORS AND MINIMIZE IT

•      Project planning

            Require both strategic and operational level

            Computer system development program, ex: critical path analysis

            Model of financial performance